the body shop

πŸ—³1.2M+ registered voters through the be seen be heard campaign
πŸ—³ 42M+ americans reached during an election that changed congress

FLEX YOUR VOTE
today, there are 1.8 billion people under the age of 24, the largest generation of youth in history, yet the average age of world leaders is 62. the body shop encouraged young voters to make congress look more like them
as part of the UN’s β€œbe seen. be heard.” initiative.

social
in-store activation stations driving voter registration 



in-store video
the flex your power pack product extension
press

agency: odysseus arms
producer: shirley liang
cd: libby brockhoff
cd: franklin tipton
designer: erik johnson
cw: mark moran 
 ad: jasmine do